How To Construction of an Optimized Web Page

Having a basic understanding of the construct of your web pages allows you to ensure that the marketers will be able to work with what's been developed without asking for a redesign of the entire site. To successfully optimize your pages for search engine rankings many key elements that must be properly implemented.

Title Tag

Websites don't operate like a book or a brochure, where pages simply flow from one to the next. Every web page on your site is considered a unique document and it needs to be able to stand alone, as well as part of the collective whole. To help establish each page's "identity" (for lack of a better word,) each web page should be given its own unique purpose. The page's title tag is used to identify that purpose.

The title of each web page is found in the


Your title needs to accurately reflect the content of the page. Keep it short, approx 8-12 words, and include the primary relevant keywords. Since this appears as the clickable text in the search results you also want to make it compelling. You're competing for attention here so make it good.

The title tag of each page should be unique. Don't use on-size-fits-all title tags, throwing them all dozens of site pages at a time. Take the time to craft one specifically for each page.

Meta Description

The Meta Description tag is a way to provide the search engines a summary of the page's content. Completely unseen to the human visitor, it can sometimes be displayed as the descriptive text below the clickable title in the search results.

In your code, the Meta Description is placed between the tags below the title.






Your Meta Description should be between 20-50 words in length. It factors in very little in terms of search engine rankings. Your primary benefit is as the description text in the search results, so again, use keywords but make it compelling. It's still a good idea to use unique descriptions on your pages, especially if you are targeting specific keywords. If your page doesn't have a specific keyword focus then it's OK to leave off the description completely.

Meta Keywords

The Meta Keyword tag has so little relevance that it's barely even worth mentioning here. Typically it appears below the Meta Description, but again, it can be left off entirely and nobody would be the wiser, not even the search engines.







Heading Tags

Heading tags are generally used as paragraph headings for your body content. It's a short headline placed in tags (

,

, . . .

.) On the page they are excellent for providing visual separation of content, making pages easier to skim.

Heading tags are really neat-o

Headings should be used as you would outline a term paper. Each page should only have one H1 tag. Your main sections of the page should use H2 tags, and then sub-sections can use any lower numb heading tags as needed.

You can also use your H2 as a sub-headline below the H1, in which case your main sections would be H3 with sub-sections using lower heading numbers as needed.

Body Content

The visible text of each web page is the single most important element for marketing and ranking purposes, with the exception of the